I'll agree pre-amp is probably the most important tweak and if you are running a phono you need one.You also need a volume controll. ANd maybe a way to switch multiple input sources if you have those. A pre-amp is just one such device to serve those functions when needed. Other than that, its just a potentially expensive signal processor that is not very flexible compared to the alternatives.
These days, it pays to consider function, not form. A traditional preamp provides various functions that may be had equally well or better in other forms these days.