" Tough choice between the two KEFs for me... Though hard not to be biased with all the glowing reviews for the LS50, I think my preference was for the increased low end of the 700s."
Make a list of qualities that are important to you and go listen to them again. Bring some music that you know well. When listening, concentrate on just one of the items on your list at a time. Focusing on individual areas will be a big help in figuring out what is going on. When done, consider the results that you come up with from your listening, and go with them over the reviews. If you're not sure you really like the speaker, don't buy it. Also, if you feel frustrated or negative in any way, when you are trying to make a decision, don't buy anything. Sometimes people, especially when they are fairly new to audio, may get frustrated, nervous, uneasy, or whatever... That usually means that you're hearing something that you don't like, but don't have knowledge and/or listening experience to put your finger on what the problem is. If this happens, trust your instincts and hold off.