Regarding Apogee.
Just to clarify new Apogee speakers were not exhibited at rmaf for several reasons, the main ones being that all new product is exclusively made to order for specific clients, as we are in the unusual position of having many restored to better than new original speakers to offer throughout the installer network. These represent extreme value, sound per dollar.
Yes - new speakers are made, to order only.
Releasing new product at a show is saying "look at me!!!" - and involves large investment in a show sales stock you actually believe you will sell. This can be risky. Many well known and well intended companies have been in the unfortunate problem of taking home all or most of what they invested in building believing they would sell over the weekend, not to be. We didn't. Thank GOD for that in these uncertain times!
TSW Rich's demonstration as an installer was primarily to demonstrate to existing Apogee owners the benefits of re-investing in currently owned speakers, and just how well such meticulously rebuilt speakers compete against current new products offered in 2008 by other manufacturers. Feedback suggests this was achieved. Our company ethics are against waste and for solutions, and the made-to-order and restoration work adequately fills our time!
Lastly, the speaker design that we considered showing at the show is called ENCORE. In these unusual times it was considered that time would be better spent continuing to refine and develop this to be even better, so release will be delayed.
Take care - Graz
Just to clarify new Apogee speakers were not exhibited at rmaf for several reasons, the main ones being that all new product is exclusively made to order for specific clients, as we are in the unusual position of having many restored to better than new original speakers to offer throughout the installer network. These represent extreme value, sound per dollar.
Yes - new speakers are made, to order only.
Releasing new product at a show is saying "look at me!!!" - and involves large investment in a show sales stock you actually believe you will sell. This can be risky. Many well known and well intended companies have been in the unfortunate problem of taking home all or most of what they invested in building believing they would sell over the weekend, not to be. We didn't. Thank GOD for that in these uncertain times!
TSW Rich's demonstration as an installer was primarily to demonstrate to existing Apogee owners the benefits of re-investing in currently owned speakers, and just how well such meticulously rebuilt speakers compete against current new products offered in 2008 by other manufacturers. Feedback suggests this was achieved. Our company ethics are against waste and for solutions, and the made-to-order and restoration work adequately fills our time!
Lastly, the speaker design that we considered showing at the show is called ENCORE. In these unusual times it was considered that time would be better spent continuing to refine and develop this to be even better, so release will be delayed.
Take care - Graz