When I played the Focals at the same mark, the sound was uncomfortable.
As Ralph pointed out - distortion and particularly of higher harmonics is usually what makes the sound uncomfortably loud or just plain "uncomfortable" in small stereo systems.
Distortion can come on the source (a compressed Green Day or Red Hot Chilli Peppers CD), from your amplifier or from your speakers. Small speakers are most often the consistent culprit if you are using decent CD's. There is an article on Siegfried Linkwitz website about common midrange distortion and how it rises dramatically at higher SPL's.
It is surprising how loud music from real instruments can be without sounding uncomfortable but, for sure, consistent average energy above 100 db SPL is going to qucikly become uncomfortable. You can even cause IMD distortion in your ears at these high levels with midrange frequencies...although ultra LF bass frequencies do not become loud until you reach 100 db SPL...
Confusing...yes it can be.