However, all businesses face the issue of 'Barriers to entry', meaning, what obstacles must be overcome to enter a market successfully. The loudspeaker industry is loaded with competition and dealers have very high sales resistance, as most seem, in a word, jaded.
When I bought DK Designs back in '06 it was intended to be a launchpad for the Loudspeakers, the LSA's.
The plan was, call existing dealers for DK, now MY dealers and tell them, 'We'd like you to pick up our loudspeakers, too.'
The resistance was very strong. I finally resorted to, 'Let me send you a pair at no charge, if you like them, carry them.' It was sadly, a hat in hand proposition.
So, while you're right about being able to get money cheap, the start up for Domestic Production would be pretty high. My LSA's were mfg'd in China. So, I only had the raw cost of production. Even then, depending on the model, a minimum of 200 pairs had to be ordered.
So--it's a real issue for many potential 'start ups'.
As former Director of Sales for THIEL 15 years ago, that thought entered my mind--but as their production is domestically based with many employees and overhead, it didn't seem feasible to me. Maybe someone with more money could pull it off.
The net of all of this is--the THEIL that I enjoyed is gone. But, it seems to me purchasing THEIL and then changing the product, as the new owners have done, makes no sense.
It's tantamount to buying Coke and changing the formula--who in their right mind would do that??