What's with the short speaker stands?

I'm considering standmount speakers but one of the biggest turnoffs in audio is low image height. How is 22 or 24 inch speaker stand going to give you proper height? With most speakers, that would put the tweeter around 30 inches off the floor, and unless you sit on the floor I don't see that as sufficient (my ear level is about 37 and I wouldn't mind tweeter higher than that). I see it at audio shows too, also with floorstanders too, where manufacturers spend years perfecting the design but then when they stand next to it, it looks like a parent proudly taking a first grader to school. At least Evolution Acoustics figured it out...What's your opinion or suggestion?