why do people feel the need to buy expensive cable


I have tried expensive cables and one's moderately priced. I would say there were some differences but I can't actually say the expensive cables were better. IMHO I believe a lot of people buy expensive cables because they don't actual trust their ears and are afraid of making a mistake. They figure the expensive cables are better for the fact they cost more. If you have a difference of opinion or share the same thoughts, I would like to hear about it.
taters
The older I get and the more cables I try, the middle of the pack for a manufacturer is usually the sweet spot. That said, I also have found that the only significant improvements I have heard in my systems have been with MIT and Transparent. I favor MIT overall.
I agree Dave. In the Jorma range, the Unity cables to me represent the sweet spot in their range, though I would go for the Origo pc's as they are quite a bit better than the Unity model.
Jmcgrogan2 and Kijanki, if it's on the radio now I don't blame you for not liking it. I'll bet I could play you some current Country music you would like, stuff that doesn't get played. There is a substantial and thriving "alternative" Country music community that produces a lot of great stuff. Check out the No Depression website. ND covers "Americana" artists like Buddy Miller, Jim Lauderdale, Marty Stuart, and hundreds of others.