I find this so strange


The company Fine Sounds that owns Mcintosh, Audio Research, Sonus Faber and other lines have changed their name to House of Mcintosh. This seems strange for a company to do this when they carry other lines. It would be like Chevrolet changing their name to House of Corvettes.
taters


I believe you mean World Of McIntosh. Have you seen Audio Research's latest offerings? The meaning of their new name seems quite clear.
I got an email a few days ago announcing that Fine Sounds had changed their name to WOM (World Of McIntosh).

Wonder how the other companies under that umbrella feel about that?

I'm sure Bill is rolling over in his grave.
Good for me that I am not interested in any of those companies. This doesn't seem to be a good sign, and the new name has a mass market sound to it, at least to my ear.