I find this so strange


The company Fine Sounds that owns Mcintosh, Audio Research, Sonus Faber and other lines have changed their name to House of Mcintosh. This seems strange for a company to do this when they carry other lines. It would be like Chevrolet changing their name to House of Corvettes.
taters
I got an email a few days ago announcing that Fine Sounds had changed their name to WOM (World Of McIntosh).

Wonder how the other companies under that umbrella feel about that?

I'm sure Bill is rolling over in his grave.
Good for me that I am not interested in any of those companies. This doesn't seem to be a good sign, and the new name has a mass market sound to it, at least to my ear.
It appears 'Fine Sounds Group' was bought out last year by Mauro Grange and Charlie Randall in partnership with LBO France and Yarpa. Charlie Randall may have had a lot to do with changing the name of the now USA New York based company.

Quote from link below:
"After 6 years under the Milan-based investment firm Quadrivio, Fine Sounds Group has been purchased by new network of investors. Mauro Grange, CEO of Fine Sounds SpA, and Charlie Randall, longtime President of McIntosh Laboratory, Inc., lead the Management Buyout of Fine Sounds Group in Partnership with LBO France and Yarpa."

"The acquisition aims to facilitate greater opportunities for global collaborations amongst the product development, marketing, distribution and finance teams of each of the Group’s portfolio of brands, which includes Audio Research Corporation, McIntosh Laboratories, Sonus faber, Wadia Digital, Sumiko and Fine Sounds Asia."

Fine Sound Group

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Quote from link below:

"In a statement, Mauro Grange, CEO of Fine Sounds SpA, and Charlie Randall, president of McIntosh, announced their plans in partnership with LBO France and Yarpa."

"The companies said the deal “will facilitate greater opportunities for global collaborations amongst the product development, marketing, distribution and finance teams of each of the group's portfolio of brands, which includes Sonus Faber, Audio Research Corporation, Wadia Digital, Sumiko and McIntosh.”

"Grange, Randall, LBO France and Yarpa are purchasing Fine Sounds Group from Milan-based investment firm Quadrivio, which has owned the group since 2008. The company headquarters will subsequently relocate to New York City, with Grange serving as group CEO and Randall serving as group COO and president of McIntosh concurrently, the companies said."

Fine-Sounds-parent-mcintosh-be-sold

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World of McIntosh video
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Have you seen the website; it's very high-end with a B&M
store in Soho, NYC.
So can somebody explain the new name to me, it sounds like
just the opposite; a Chinese company selling mass market
goods. Their marketing strategy seems paradoxical.

I know Fine Sounds is based in Italy and China. World of
McIntosh...why not call it Super Terrific Audio?
Jea...just saw your post. Still don't understand the high end
profile with the new mass market name.