why do people feel the need to buy expensive cable

It's not for money's sake that I settled on the cables I have. I tried just about every type of cable, cheap and more expensive than what I currently use....including Mogami. My decisions were based on performance only, given I have the ability to spend more than some, but as a rule, I do not overspend for jewelry factors. It is understood however that priorities can vary in individual systems.

Melbguy1, I haven't heard them but they actually sound like a successful designs that address real world issues in signal transfer. Enjoy!

Zd452,

They will send you all the cables you want if you are willing to pay the 5 percent of the retail price of the cable plus shipping. They don't provide this service for free.

11-29-15: Taters

"They will send you all the cables you want if you are willing to pay the 5 percent of the retail price of the cable plus shipping. They don't provide this service for free."

That's not quite correct. The Cable Co. requires a 5 percent deposit, but its website says it "will be applied in full against purchases (cable or non-cable products) from The Cable Company, Usedcable.com, or our Ultra Systems affiliate."

"11-29-15: Taters
Zd452,

They will send you all the cables you want if you are willing to pay the 5 percent of the retail price of the cable plus shipping. They don't provide this service for free."

The 5% they charge you goes toward the cables if you end up buying them. If not, it goes into your account and you can spend it however you like. They're not looking to keep your 5%. In fact, when you use the 5% to buy something, you'll still get the standard discount of 10% on your purchase.

You'll pay shipping, of course. That's just a given.