Gene Simmons says the rock business is dead


I saw an interview last week on Axis T.V. The interviewer was Dan Rather and he was talking to Gene Simmons of Kiss. Gene said the "Rock business is in the coffin and the nails are in"

Do you think the rock business is dead? Or is Gene just being his dramatic self?
taters
Kiss and Cooper both captured audiences with a "shock and awe" approach that incorporated gimmicks and visual tricks. Although on first listen maybe not a revelation, but Coopers' band was highly musical with above average musical chops. Kiss was more of a phenomenon, as musical ability was not as advanced. Still, hard not to like "Do u love me", " King of the night time world", etc.
Genius?
Hahahahagagahahahahaha. 
Bet he had to tell someone that.  

Kiss sucked. They still suck. They will always suck. 
What would Simmons know about Rock Business anyway. Kiss were in show business not the Rock businees.