The name was intentional as a means of drawing attention. The announcement of yet another headphone amp and DAC would have barely been noticed. The announcement of an amp and DAC from a company with a unique name was rewarded with attention. It helped that the gear behind the name lives up to the promise.
Schiit has grown exponentially, and is continuing to expand now. Has the name put some people off? Perhaps. But not a large enough number for them to even worry about.
Schiit has grown exponentially, and is continuing to expand now. Has the name put some people off? Perhaps. But not a large enough number for them to even worry about.