I have a buddy whose like "Skeptic
Doug." I call him "Cynic Robert."
I wanted him to hear the improvement from the first Red fuse I installed in the line stage. Here's how I broke the news to him:
Me: "Hey Robert ...I added something to the system. Its terrific. Come on over for a listen."
Robt: "What did you do?"
Me: "Its so good, I want you to guess when you get here."
So for about the first hour into the session Robert is still guessing things like "tube rolling?" "New power cords?:" "You sprinkled magic dust all over your system?"
Then, I took the box the fuse came in and handed it to him. He was amazed at what that little critter did.
After 50 years in commissioned sales I learned a long time ago ... if YOU say it, they don't believe you ... but if you can get THEM to say it, its the truth because in their mind, THEY don't lie,
Robert's last words that night?: "I'm buying these fuses!"
During the first listening session, Robert and I kept saying: "How can the system get better than this?" Well, after fitting the system with the RED fuses, the BLACK fuses were introduced.
That's how "it gets better than this!"