Mark, I dont have a home theater set up either, just plan ol 2-channel with a sub. All you need are some test tones (I bought a test tones cd from Rives audio ages ago) and an SPL meter. I dont know how good the iphone is but I used a Radio Shack one. Another relatively cheap method is to use free room analysis software Room EQ Wizard (REW) and get a usb mic from minidsp for $75.
http://www.roomeqwizard.com/
https://www.minidsp.com/products/acoustic-measurement/umik-1
Everybody has different preferences but I normally start with the bass and midbass region. I try to get the region from 20-1000hz as flat as possible in my room. This is important to me because I listen mainly to acoustic music and I really tend to focus on the vocals more than anything else. In my room, the freq response from 20-1000hz is +- 2db except for a -4db dip at 200hz and +4dp hump at 40hz. Still not perfect but this is the best I could do in my little room. Once I got this region dialed in I messed around with toe-in. The end result was much different than how I previously had my speakers positioned. Remember to move in small the speakers in small increments. I wouldnt try to do speaker setup all in one session. It takes a lot of patience and creativity. I am still amazed at how good my system sounds now.
Let me know if I can help in any way.
http://www.roomeqwizard.com/
https://www.minidsp.com/products/acoustic-measurement/umik-1
Everybody has different preferences but I normally start with the bass and midbass region. I try to get the region from 20-1000hz as flat as possible in my room. This is important to me because I listen mainly to acoustic music and I really tend to focus on the vocals more than anything else. In my room, the freq response from 20-1000hz is +- 2db except for a -4db dip at 200hz and +4dp hump at 40hz. Still not perfect but this is the best I could do in my little room. Once I got this region dialed in I messed around with toe-in. The end result was much different than how I previously had my speakers positioned. Remember to move in small the speakers in small increments. I wouldnt try to do speaker setup all in one session. It takes a lot of patience and creativity. I am still amazed at how good my system sounds now.
Let me know if I can help in any way.