First of all the profit is not that impressive. You earn more money on speakers and cables.
Our goal is to create the best results to improve the quality for the lowest costs. We don't focus on what will give the most money.
I give you another example; In 2015 we took many months to compare all the streamers and dacs there are on the market. To find what is the best. There was one brand who stood far above anything. This was Lumin.
So we became Lumin. Most shops in the Netherlands were not interested in Lumin based on the low margin. How stuppid you can be!!
Audio always will be based on those products which are the best. They are the most easiest to sell.
We use shootouts to show that we have the best products. This makes it easy. At th end people want the best, so you need to give them the best they deserve!
Our goal is to create the best results to improve the quality for the lowest costs. We don't focus on what will give the most money.
I give you another example; In 2015 we took many months to compare all the streamers and dacs there are on the market. To find what is the best. There was one brand who stood far above anything. This was Lumin.
So we became Lumin. Most shops in the Netherlands were not interested in Lumin based on the low margin. How stuppid you can be!!
Audio always will be based on those products which are the best. They are the most easiest to sell.
We use shootouts to show that we have the best products. This makes it easy. At th end people want the best, so you need to give them the best they deserve!