The Brand it is all about the Brand you are being sold on the brand and it's perceived quality.
Looks good well made and well finished all Bling, a great piece of furniture.
Must be good, it costs a small fortune right.
Have heard DIY efforts that absolutely out shine (sound wise) expensive well regarded speakers. In the Same Room.
But we are not talking sound vs value, are we.
The good DIY's cost half the price, but are nevertheless still expensive.
The biggest and most time consuming and expensive thing, is getting the finish right.
Sorry guys paying more for speakers than a Car is just no within my budget. If it was; then OK, no problem.
Like everything out there it's worth is only dependent on how much someone is willing to pay for it.
Good components are not cheap making a fine speaker with a superb finish is not cheap. Lots of time goes into development, made in small quantities.
Got to pay for all that.