"Nobody pays retail. Not in this market. Strawman alert. Example: a dealer pays what, 50-60% of retail. And sells them for whatever he can get, let's say 80-90% of retail. So, no one is paying retail. Gee, do you think the manufacturer knows that everyone wants a deal."
No geoff, try more like 10-20% of retail for dealers for expensive wires. Nordost dealers will offer close to 50% off retail and still make a huge profit. Even at 50% off, they're not worth the price to most audiophiles, like those $10k Nordost jumper cables let alone their $50k speaker cables. Reasonable cable manufactures who sell cables in the range up to around $2k have their dealers pay 50% of retail.
No geoff, try more like 10-20% of retail for dealers for expensive wires. Nordost dealers will offer close to 50% off retail and still make a huge profit. Even at 50% off, they're not worth the price to most audiophiles, like those $10k Nordost jumper cables let alone their $50k speaker cables. Reasonable cable manufactures who sell cables in the range up to around $2k have their dealers pay 50% of retail.