What is Technics thinking?
IMO, they were thinking. Audio-Technica and others have a niche market for “Utility Turntables” (UT). With Pioneer’s decision to get in the game with it’s own UT, Technics may have felt they could do better and at the same time make a little money. The sales figures, reviews and customer comments appear to show they hit the nail on the head. Also, I think the timing was perfect.
I own a Technics SL-1210 MKII and it saddens me that if my 1210 dies, I may not be able to afford one of their new TT’s. Yet, I am happy to see Technics back in the game and making products worthy of displaying that well respected Technics logo.
IMO, they were thinking. Audio-Technica and others have a niche market for “Utility Turntables” (UT). With Pioneer’s decision to get in the game with it’s own UT, Technics may have felt they could do better and at the same time make a little money. The sales figures, reviews and customer comments appear to show they hit the nail on the head. Also, I think the timing was perfect.
I own a Technics SL-1210 MKII and it saddens me that if my 1210 dies, I may not be able to afford one of their new TT’s. Yet, I am happy to see Technics back in the game and making products worthy of displaying that well respected Technics logo.