Quality In Wall Speakers

A friend is putting in a home theater system in his family room and wants to go with in wall speakers for the LR front and rears. He likes music and good sound but is no audiophile. The system will mostly be used for movies. Can anyone recommend some sanely priced speakers that would work well in this application? I heard the Joseph Audio in walls at the NYC audio show a few years back and they sounded good but I have no idea what they cost. I told my friend I would try to recommend something. Thanks.