It does, indeed, depend on each person's personal preference.
I have both and use both active and passive preamps, at various times, depending upon the sound I'm seeking.
I got a Creek OBH-21 Passive Preamp, primarily to use as a remote volume control. And found the sound to be somewhat more transparent and somewhat more detailed and clear than my Parasound JC-2, and my Audio Research Ref 3. Though, the "somewhat more" is a fairly small difference.
I A:B'd the OBH-21 vs the Ref 3 with my wife as the judge... and... she clearly preferred the sound of the Ref 3 - called it more real and life-like sound than from the passive preamp. Though, the passive preamp still sounded like it was a bit more detailed and clear.
The tubes of the Ref 3, produce a deeper, more localized soundstage / image, which has more ambience - thus, the more life-like, realistic sound. No doubt the effects of the harmonics of the tubes - "good distortion."
The interesting thing is... the OBH-21 cost about $250, compared to the $4000-7000 of the active preamps to which I was comparing it. So... for the money, it's hard to justify the price premium of the active preamps, when the passive preamp sounds so good and so close to the active preamps. And... I understand... some of the custom made passives, sound even better, for a nominal increase in cost.
One compromise... might be... to use a passive preamp and a tube buffer - which might give you the best of both passive and active preamps.
Of course... if you must have all of the connectivity and features of a better active preamp, then most passive preamps are not an option.
So... "to each his own."