Sorry to report, atmasphere, the dude from Audioquest was actually referring to folks like you who insist that any directionality in the sound is due to the shield and who keep insisting there is not such thing as wire directionality whether it be fuses, cables, interconnects what have you. Mr. Low, in fact, is quite outspoken in this regard. Maybe you better read the article again.Please refer to my original post regarding this ridiculous topic, in which I was careful to include this text:
The above quote is from Audioquest and shows how its the shield connection that is causing the directionality, despite their awareness of how the crystals initially align in their wire.And also:
We've built amps with Audioquest wire before. At the time of installation, Audioquest made no mention whatsoever about directionality.
If that is not the case and somehow Audioquest was trying to make a point about wire being directional and ***nothing else*** than this paragraph isn't their best marketing.Emphasis added.
Again, if a wire really has directionality (a **wire** mind you, not a cable) in an AC circuit it will be demonstrating diode characteristics, which will induce a DC voltage at the output. Since this does not happen, again (since I am repeating myself) we know that in fact whether the crystals in a wire have a particular orientation is moot; the wire itself has no directionality whatsoever.
I am sure this is why no instruction accompanied the hookup wire we obtained from Audioquest.
Something smells fishy to me here.You are correct. Its an obvious hoax.