I should qualify that by stating it's a couple hundred dollars LESS, otherwise similar construction except the ART 7 has a non permeable core vs the traditional magnetic of the ART 9. The difference DOES result in a subjectively more delicate, airy presentation which some may find nicer.
What do you hope to accomplish with this move? Personally, I don't even think of going with MC for under $1k. If you don't quite like the Ortofon, you could try Rocksan or Nagaoka MM, but again I don't know your reasons for wishing to have a MC.
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