if you want to test an expensive power cable be SURE you can return it - and then use a double blind test
insulting people that DO hear a difference is less than helpful, but people that think they hear a difference are highly likely to be victims of confirmation bias and are insulting everyone else
writing about speculative notions as to why something could possibly sound different is of use only to engineers who want to test those hypotheses - not to consumers
cognitive psychologists have clearly established the effects of visual and other biases on sensory perception - either guard against that or waste your money
insulting people that DO hear a difference is less than helpful, but people that think they hear a difference are highly likely to be victims of confirmation bias and are insulting everyone else
writing about speculative notions as to why something could possibly sound different is of use only to engineers who want to test those hypotheses - not to consumers
cognitive psychologists have clearly established the effects of visual and other biases on sensory perception - either guard against that or waste your money