Rolling off their bass may enable them to play louder but when I have tried it I found the benefits mostly theoretical and the drawbacks obvious.
One of the obvious problems from removing copious amount of bass distortion is that you can now hear copious amounts of lower midrange distortion or you may hear the obvious dull compression of the midrange. Often these effects are hidden by bass distortion. Masking effects on the ear do work in a designers favor...a ported resonant and harmonically distorted bass with a lousy impulse response can hide a lot of other shortcomings. This is not well understood but as a consequence modest amounts of distortion are often regarded as pleasing - making the music flow and sound more natural by hiding the obvious midrange blemishes of a poor design. This may be one of the reasons it is so hard to match a subwoofer to a panel...since a good panel has very low midrange distortion it sounds worse when masked by the subwoofer (contrary to a normal speaker that benefits from added bass distortion: think your average car stereo which sounds pretty good despite all the distortion)