Who thinks $5K speaker cable really better than generic 14AWG cable?

From the Acrolink website (Japan)

"There is a strong demand in the market for high purity copper with a purity level of 6N or more, which is used to produce the wire material of highly integrated semiconductors. It had been developed and put in practical use in 1997. As a matter of fact, the only companies in the world today producing high purity raw copper in large quantities are none other than Nikko Materials Co. Ltd. and Mitsubishi Materials Co. Ltd. The business circles of integrated semiconductors demand a guarantee of high quality for raw materials, and in fact no enterprise is satisfied with the copper that has less purity than 6N copper for the purposes of mass production of their products. ACROLINK, the only cable-maker in the world that uses 6N copper and copper of higher purity receives a guarantee of analyzed values through a tie-up with the aforementioned two companies.

There is a strong demand in the market for high purity copper with a purity level of 6N or more, which is used to produce the wire material of highly integrated semiconductors. It had been developed and put in practical use in 1997. As a matter of fact, the only companies in the world today producing high purity raw copper in large quantities are none other than Nikko Materials Co. Ltd. and Mitsubishi Materials Co. Ltd. The business circles of integrated semiconductors demand a guarantee of high quality for raw materials, and in fact no enterprise is satisfied with the copper that has less purity than 6N copper for the purposes of mass production of their products. ACROLINK, the only cable-maker in the world that uses 6N copper and copper of higher purity receives a guarantee of analyzed values through a tie-up with the aforementioned two companies.

Currently in the field of audio cables, representation of the purity degree of raw materials has been offered in the form of 6N, 7N, 8N, etc. However, from the viewpoint of scientific reality, the percentage of raw materials should be calculated by the differential value method. Strictly speaking, the purity of copper should be shown in the form of numerical numbers, after the total amount of the quantitative measurements of the other metallic elements( impure materials )other than pure gold on the periodic table, are subtracted from 100. Under the current situation where there is no agreement to show quality standards, the values of the amounts of the raw material( indication of purity) will vary according to each case where some impurities can be counted and others can not. In other words, it is even possible to remove intentionally a certain impurity, i.e. a certain metallic element with a higher value, from the measurement. For instance, general purpose Japanese copper metal has a purity degree of 4N5 with a purity of 99.995% but there are several impurities such as Ag that have very high degrees of impurity. If it is excluded from the targets for the differential value method, it immediately enables you to publicize the data that the copper has a high degree of purity, i.e. a higher degree than 5N because Ag has the purity degree of 10ppm or so.

Cables produced by ACROLINK, use self-stipulated 6N copper constructed using the same process as is used with wires for semiconductor devices, which requires a guarantee of high quality. More precisely, the purity of the copper needs to be over 99.9999% and the total of any impurity metals must be less than 1 ppm.

Impurity metals in over 6N purity copper are measured mostly with highly precise measuring instruments called GD-Ms (GD-Mass), and this type of analysis work requires advanced know-how. Leading other brands, ACROLINK has disclosed to the public the analyzed values of representative elements that may affect sound qualities. These were selected out of the whole body of elements consisting of fifty or sixty items."

It continues to astound me how naive the economic logic is in this discussion. Since when does cost of goods have any real bearing on what the price of a cable is? Any rational cable manufacturer would seek to price the cable to value derived and keep a price ladder across their range. So if the top end cables which give that last bit of performance to a $500k system are worth $50k to the purchaser then that is is what you should charge. Sure another competitor can try and undercut but frankly at this end of the market you're not selling on price but on value (real and/or perceived). Having spent my career prIcing pharmaceuticals this is a logic the whole industry is based on (which causes its own problems but at least no one can claim they're suffering because of being denied the latest cables😄)

so i guess the Anticables ref 2 wire at 5ppm impurity must be bad stuff then.
Guess thats why its only $6 a foot
Oh and won more absolute sounds editors choice awards that I can count
And has a 30 day money back guarantee
My order is in........

A manufacturer can produce a cable of "exotic" design and beautiful appearance for $5 a foot.  He can then choose to sell it for $10 per foot or $750 a foot.  If it looks good enough, he might decide to market it as exceptionally high-end and sell it for the higher amount knowing that those with a higher disposable income, but no particular knowledge of basic acoustic science, will assume if it is priced at $750 it MUST be better and will, accordingly, sound better.  Once the cables are changed out their eyes will widen and their jaws will drop at the amazing increase in sound stage, transparency, texture and openness the new cables provide.  This actually is science...the field we know as psychology.

The only negative with ref 2 is that you don't get as much bass as with the more expensive by a lot models.  With the more expensive by a lot models and their greater bass extension, you won't need the sub you think you are missing, and the money for the sub will be better spent at anticables.  And Their Customer service is great to top it off!