Is this a disgrace to the Industry ?

I wouldn't buy it, but it is innovative. It's actually very cool.  I hope it succeeds.

Not a new idea by any means (remember the VW bus version?) but if it keeps more folks interested in Vinyl and more presses open then good luck to them!

I'd imagine it uses an optical sensor to scan the surface for the track breaks and then the cart to play the music. I agree innovative maybe not the ultimate in resolution but still cool. I think there is a place in the market for something like that very portable that's for sure.. well not so much for the records though lol