Is this a disgrace to the Industry ?

"Now, Kappa, please.  Sit down, take a deep breath, just chill for a moment.

This won't be the last 'audio heresy' we'll be subjected to.  At least it's a product that exposes the new generation to vinyl, something we love despite it's inherent flaws and drawbacks.  C'mon, it does have some that we know well.  But consider the trove of existing discs 'out there'...all the 'used' albums in all the stores that carry them, all the stashes in attics and basements waiting to sing yet again...."

He's right on this. It's not a matter of exposing vinyl to a new generation. It can't expose vinyl to a new generation. In order to do that, you need to listen to a record being played back in analog. If you take the wow factor out of the equation, this thing is nothing more than an iPod. But what makes matters even worse, is if you look at how the product is advertised, along with the opinions of the publications that were "reviewing" the TT, they don't even understand what it is they're looking at. (Its not a turntable by the way. In order for a turntable to be a turntable, the table has to turn.)

"LOVE maintains the intimacy and quality of vinyl records but adds modern day smart features, while keeping the crackles & pops."

This has to be an industry first. When was the last time someone advertised "keeping the crackles & pops", like it was a good thing?

"LOVE maintains the intimacy of vinyl and the organic, natural melodies specific to analog sound that we all love."

If we all loved vinyl, this product would never have been invented.

"We chose the best materials, making sure the soul of the vinyl would be kept intact when read by LOVE."

I take it all back. Why didn't they just say so from the beginning?