The "most foolish" loudspeaker tweak/upgrade ... is

Thanks cycles2 for clear comments--
" Hard to believe some people on this forum are legitimizing Von Schweikert Audio's "ULTRA Internal Wire Upgrade" for $39,700.  If I owned these speakers I'd be insulted by Von Schwiekert coming up with this internal wire upgrade offer.  How did they not get the correct internal wire voiced at design & build time?  These speakers ain't that old to claim that internal speaker wires have made giant leaps & bounds in the past 5 years.  

The real losers are people that own these speakers when they try to sell them as prospective buyers won't want to settle for the non-upgraded version.  Great reason to cross Von Schwiekert off my personal list of manufacturer's that protect the investments of their client"

So well put 1extreme. I think it must be that the same human frailty that's noted 
in "The Emperer's New Clothes" is the one exploited by the hucksters.

I suspect the reasons people pay $39K for a hook-up wire "upgrade" have little to do with the resulting sound.

So mitch2 what are the reasons?

So mitch2 what are the reasons?

One can only guess.  But has anyone actually done this 'upgrade'? Surely it is impossible for a human being to be that stupid.