There really is no one answer as to what improves the sound of a speaker set up when it comes to damping, isolation or coupling. In some setups, damping is the right approach, in another setup with the same speakers, it is coupling. You really have to try various approaches. At best, there are rough guides such as: If you want to tighten up the bass response in a room with a suspended floor, coupling cones are not going to be good because they transfer energy to the flooring which then acts as a sounding board (energy dissipating platforms will be better). But, even these sort of rules can turn one in the wrong direction.
I have heard enough dry, sterile, bloodless systems that make me wonder if people are trying too hard to suppress vibration (fancy energy dissipating racks, footers, shelves, room treatments). Maybe stuff should jiggle a little.