You are not completely wrong, schubert. When hung from the ceiling and close to the ceiling, bars always had the eight drivers pointed to the front. 8>)I wouldn’t take that as any definitive answer. It’s not like bar owners are known as acoustic geniuses or even for reading the instructions.
I was a sales guy at a Bose dealer in 1975-6 and I read up on all Bose's literature about the 901s' theory of ops and placement.
The Bose 901 was the result of Amar Bose’s Masters thesis at MIT, where he measured and studied the ratio of direct vs. reflected sound in Boston’s Symphony Hall, which itself is modeled after the second Gewandhaus in Leipzig, Germany.
Boston Symphony Hall is famously reverberant. Amar Bose’s research concluded that at Symphony Hall, of the sound that reaches the listeners’ ears, 11% is direct and 89% is reflected. Therefore he designed the 901 with one forward-facing driver and 8 rear-facing drivers. 8/9ths translates to as close to 89% as you can get.
The user guide instructed owners to place the flat baffle (with one speaker) facing into the room, the 8-driver angled rear facing the wall behind it, and position the speakers with a one-foot gap between speakers and wall.
The only other reason to have the 8 drivers facing into the room is if there is no wall--or an inadequate one--behind the speakers. The combined 16 speakers on two angled baffles bringing the entire wall into play, which is why the compact 901s produce such room-filling sound.