Direction
Almost all speaker cables, in fact almost all audio cables, be they for digital or analogue are, in our experience, directional in that the sound will be better with the cable connected in a specific direction. Chord speaker cables should be connected so that the print on the cable reads in the direction of the signal. In effect, the C of Chord should be nearest the amplifier. The fact the cables are directional is a subject of much debate but our experience is that these differences range from slight to quite marked. One of the main areas that can be affected by the direction of the cable is timing and coherence. With the cable connected in the correct direction the sound will be more articulate and involving.
Cheers, Geoff Kait