Zar,
I also looked at the Vizio 37" at a couple of places, including Costco and Sam's Club. Unfortunately, the Vizio 37" had poor color in my opinion, always looking too yellow. I tried to adjust it, but it appeared to be a problem with that model. I also read about this problem at the AVS forum.
The 32" Vizio LCD and the 42 and 50" Vizios did not appear to have this issue.
I also looked at the Vizio 37" at a couple of places, including Costco and Sam's Club. Unfortunately, the Vizio 37" had poor color in my opinion, always looking too yellow. I tried to adjust it, but it appeared to be a problem with that model. I also read about this problem at the AVS forum.
The 32" Vizio LCD and the 42 and 50" Vizios did not appear to have this issue.