I think it's fair to say that there IS a market for such uber expensive cables, whether I agree or not isn't the issue. If we use the previously mentioned Lambo references, I will share my own experience. I had the good fortune of being able to have a guided tour of the Bologna maufacuring facilty this past June. One section of the plant was dedicated to the Lamborghini Centenario, and only 20 hard tops, and 20 soft tops were to be built. The base price, before options was a stunning 1.7 million Euros. The lady guiding us through the plant informed us that all 40 units were pre-sold!! So, the point is, if you can build such extravagantly high priced products, there are people out there that have the means to buy, and will do so. Would we begrudge anyone who has the ability to by a Centenario? I think not, so why would we do so in audio gear. If you can afford it, go for it! It aint my hard earned your spending, so what do I care.