I actually think that it is a non-linear function where more you spend on the system on aggregate, less critical it becomes as to what percent of your total budget should be spent on the speakers. Put another way, if someone's budget is $3000 for the whole system, I would say, spend at least 2/3rds on the speakers. If your budget is $8000, then it is a totally different relationship and it will depend more on your priorities (efficiency, brightness, dynamic drive, low-end, mid-range, resolution, even details like off-axis response).
My two cents.
My two cents.