Thiel Owners

^That is so sad.:-(

^^^and disappointing.  

So Thiel Audio has become a SONOS clone?  LOL.

The first post-Jim Thiels actually got some good reviews. I really think they may have done better under a new company name. I think putting them under "Thiel’ actually hurt them, because the whole reason Thiel’s name meant anything had to do with a specific man, and a specific type of speaker design - that’s what the name symbolized. Putting out an entirely different type of speaker using the Thiel name only breeds ill-will or lack of interest among exactly those loyal consumers who held the Thiel name in high regard.  If you aren't courting the very people among whom the name Thiel has any pull or cache...what are you doing with the name?

A total shoot yourself in the foot company move, IMO.

Good point prof perhaps a name change would have been better for the future.  However, my bet is they were hoping for some residuals versus behaving more like a start-up.  Now they have to figure out how to bring new consumers in, especially milleniuls.    No clue how thats going to play.

Either way the Thiel we know and love is totally gone.  They are just waiting for legacy brands and their consumers to fade away.