What direction is VPI headed?


First let me state that I own a VPI Prime w/perifial ring, SDS, and a couple extra arm wands so I have invested some $ overall, this being my third VPI table, with that said I am a happy VPI customer but here recently have taken a few notes on their constantly coming up with the next iteration of what ever is moving well and I do believe the Prime is one of those. When they came out with the Prime Signature it was hard not to sell and replace with it but I didn't now the Prime Signature Rosewood is gorgeous but at $6,800.00, now when you get to that cost level I started looking used and have seen the prices dropping ridiculously low on a couple of HRX setups with all the extras for  a lot less than that and they still aren't moving. I know there are those that speak of VPIs marketing from time to time but what is going on.
tooblue
...for those with problems with their VPI unipivot....they make a 2nd pivot which makes the arm as stable as any and improves the class A sound of the 3D version as well.
I have it installed on my Prime and with all due respect to Harry and Mat, calling it a "dual pivot" or "second pivot" or just a "pivot" is marketing BS. IMO, it ought to be called a stabilizer. The dictionary defines "pivot" as 

the central point, pin, or shaft on which a mechanism turns or oscillates.synonyms:fulcrum, axis, axle, swivel;

Once installed, the VPI unipivot arm does not TURN around this second contact point. It instead now has a stabilizing point that SLIDES along the slippery decal applied to the base of the arm.It naturally slides in a very subtle arc but that does not make it a pivot since the arc is fixed and dependant on the one true UNI-pivot. 

When one examines the degree of engineering that goes into a Kuzma 4Point arm or the gem from Swedish Analog Technologies, it is disingenuous to pretend that VPI's very simple approach to the tonearm is anything but a simple unipivot with a cheap after-market clamp-on stabilizing device attached. At the risk on being politically incorrect, it reminds me of a one legged downhill skier using ski poles with mini-ski's on the ends to stabilize himself/herself. Perhaps Harry was watching such a skier when he came up with the idea. I was the original owner of a Classic when it first came out, have owned a Prime since it first came out, and I have a 9T arm on my restored Thorens TD124. The truth, IMHO, is that manufacturing an arm out of plastic with 3D printing is 98% gimmick-it sounds only marginally better than the very fine sounding 9T with identical cartridges and professionally aligned/set-up. VPI makes a very nice product at a very fair price in the USA but VPI arms are relatively crude (but effective) products.
Why did Harry go the unipivot route in the first place (and Graham and many others)? Simple. Manufacturing a gimballed arm that avoids virtually all friction/stiction in all planes is exceedingly expensive and hard to accomplish. 
I think Mikey went a bit overboard in his review of the ill-fated $30,000 Classic Direct. Why would any sane person spend so much for a deck with a fairly unsophisticated arm? At the time of release, the gimmick/novelty of a 3D printed arm helped make the rig marketable and I have no doubt the drive system of the Classic Direct was every bit the marvel Mikey said it was but the 3D arm did not warrant the praise he gave it.. I suspect that before long, most potential customers sufficiently well-heeled to buy the Classic Direct realized that there were better alternatives and that is why that deck is no longer offered. I hate to be cynical, but one has to wonder if the release and then withdrawal of the $30,000 table with 3D arm was also calculated to make the $3800 Prime seem like one hell of a bargain-because whether calculated or not, that is what it did when the table-buying consumer saw virtually the same 3D arm on a deck that was a tenth of the price. 
I can't say this enough-I appreciated VPI for putting together some very reasonably priced BUNDLES that we call "complete turntables". But-the accessories-from ADS, to periphery rings to spare arm-wands and every other little doo-dad like the falsely named "dual pivot" are vastly over-priced and that makes me think less of the Company. I love my Phoenix Eagle and Roadrunner-they transformed the performance of the Prime far more than the "dual pivot" or 3D plastic arm. Being a much larger company with economies of scale, VPI should have purchased Bill Carlin's design technology and marketed a more affordable, more effective, and less obtrusive version of the ADS. 
So that is my take on VPI. Oh, one more thing; VPI's wink-wink BS with Soundstage Direct with and a few other large web-based e-tailers who discount and offer attractive trade-in programs is a disservice to the long-term loyal bricks and mortar retailers who helped build the Company. When I needed help with my Prime, I got none from the salesman at SS Direct (over the broken-in-shipping 3D fingerlift). The next time I needed help, I went to my local retailer who remedied my mis-adjustment of VTA and fixed a cue lever problem I could not figure out on my own. I learned a valuable lesson-pay more upfront and you get rewarded with hands-on assistance when you need it. If Mat cared more about the customer than the bottom line, he would prohibit e-tailers from competing with B&M retailers by placing the same geographic restrictions on web sales that other manufacturers implement. Again, VPI would be nowhere close to where it is now and Mat would still be a school teacher if it were not for the B&M dealers who promoted, sold, and SERVICED the product to ensure customer satisfaction. VPI no longer wants to answer the phone or respond to emails and yet they expect the customer to get the help they need from some stranger at SSD or the like? Good luck with that!
@fsonicsmith I totally agree about the name and I'm loving calling it a "stabilizer" because it does exactly that. Wouldn't be bale to use the word outrigger since we have a part that is referred to as that.  But stabilizer certainly works.   We weren't going for marketing BS on the name we picked... we just didn't have a better name at the time.  Your suggestion makes  a lot of sense.

I also agree about Bill, he had a great design but working with him seemed next to impossible.  Actually... I'm agreeing with the majority of your post :p  The B&M guys are key for the growth of VPI and all companies.  The online guys have lost access to our reference line.  Some still have inventory before we limited their product access.  Having a strong B&M can make the difference between a positive and negative experience and we always try to support them first.  

I'm not sure about the wink-wink part but whenever we have special offers we open it up to the B&M first for at least a week before opening it up to the online dealers.  But still, I'm a huge advocate for the B&M and their support.  We did run into some early day 3D arm issues that have since been worker out.  Also feel free to call us anytime.  We actually answer phone and Mondays and Fridays now also   

@stringreen I'm  sorry it has been a bit tougher for you, we have been trying and I can only guess its because of the growth.  Myself, Marc, Jane, grandma, and sometimes dad (Tuesdays and Thursdays usually), are always on the phone trying to work with everyone and we have drastically stepped up quality control and testing on all products.  We just need a few more hours in the day :)   

Again, anyone who doesn't like the uni can always swap it with a gimbal.

@testpilot you made our day!!!
I also agree about Bill, he had a great design but working with him seemed next to impossible.


It's not that difficult really.  You just need an attention span longer than 5 minutes and someone that can understand what they're looking at.  Not loosing the equipment I sent to you for evaluation would have gone a long way as well.

I think what sealed the deal for me was when you couldn't make any decisions so Harry stepped in, requested equipment to evaluate, never got around to it, and after 3 months of yanking my chain told me: "I'm retired now, talk to Mat about it". 

Yeah, and I'm next to impossible.