As noted here, one has to "go out" and listen to as many speakers as possible. All speakers introduce coloration to the sound, so it is vital to listen and find out what YOU like in terms of sound and which brand YOU favor. Hype about a speaker or any electronics is flat out dangerous if you don’t have money to waste or blow through. Many audiophiles here have listened to dealer hype or went on the advice of a brand "fanboy" only to have bought something that does not sound good to THEM. Dealers have an agenda, sell their products. Owners of products they like, will get over-enthusiastic about the great stereo they have. The smart prospective audio buyer will listen to as many components as they can, and find (in your case) speakers that truly fit what YOU like.
From a practical perspective it is impossible for anyone to audition all available speaker options in one lifetime. There are many hundreds of brands and thousands of brand/model combinations. So at some level, purchasing decisions becomes a crap shoot.
Similarly, to the point of a fanboy club or cult, in the singular sense caution is advised, but once the number of fans grows into the thousands, tens of thousands and beyond you can usually rest assured there is something grate to behold. And should things still not sound good to *you* at that point, it may be time to question *your* hearing and/or change your preferences.