Why so little discussion about Snell ?


I just picked up some Snell K.5mkII for my HT setup. I made the decision based on it's ability to do music. In short I really like them and find them simular to my ProAcs in many respects. They should work great for HT (room still under construction). The magazines give them high marks but few dealers seem to do well with them and they are rarely discussed in the forums. Do they just have bad marketing?
btrvalik
Ah Snell Acouostics! The company name brings back fond memories of my Snell A2i's. They were such a great speaker for me, that I too wondered why they are not on of the most sound after quality speakers on the market. When I blew up a driver (pilot error, no fault of Snell) Snell, through the serial number was able to perfectly match a replacement driver for me. They took great care of me as a customer.

Good luck Wally.

Paul
Also own a pair of walnut E-III's which sound absolutely superb w/my Kora "Explorer Si-90" int. amp. (Retubed w/Telefunken's) Wonderful speakers! Wonderful Company which offers such great customer support. I wish you and Snell continued success for my years to come. Bill
My second high-end speaker was Snell Type J (15 years ago). Glad they are still in business. Hope to hear some new ones again someday.
I still have my EIV's, CC, and K's for my HT and I have no plans to upgrade them. I have been a great fan of Snell's and was very disappointed (ditto to the sentiments on this thread) after the Boston Acoustic's acquisition a few years back.

Being a marketing person in a company that acquires other smaller companies, it is not unusual to have this "step child" relationship especially on a budgetary perspective. Unless the new product/brand is that much more promising (i.e. slam dunk/a huge pot of gold at the end of the rainbow) than other products within the company's portfolio, chances of the company investing (i.e. take a profit loss in the first couple years to gain market share) in marketing/possibly R&D given current volume is very slim. Adding the complexity is the niche-y high end audio market, where it's the first segment to die when the economy is bad and the last segment to recover when the economy picks up. It will take a huge corporate committment to make that happen. And in Snell's case, it more than just R&D (good that they have a new chief engineer), but also distribution, product positioning (awareness/trial driving), etc., the marketing fundamentals.

Believe me, I'm a big Snell fan. But imagine if you are the Boston Acoustic owner (for a second), with only limited amount of funds to play with in a certain fiscal year, would you plow money into Snell, where it'll take a long time/miracle to just make a blimp, or would you spend the same money to bet on other HT in a box/best-buy & circuit city friendly chain, which would really move the needle for your bottom line, which directly ties to how you and everyone around you earn your bonus?

...then again, if it is for me, I would move into the cable business!
I recently purchased a pair of Snell CV here on A-gon. After making some very minor factory approved x-over modification. I must say, I am very impressed with the musicality/neutrality of this speaker. The company is also very accesible and helpful when you phone/e-mail. I have all the confidence that the new line-up will be popular.