Analogluvr 11-12-2017+1. Excellent comment, IMO.
Good tube sound is not lush and warm. In my experience good tube sound just tends to have slightly more realism, palpability, and is better at Soundstaging.
My experience, though, has been consistent with the comments by Keith, Charles, and Hk_fan, with tube power amps having tended to contribute more to those three qualities than tube preamps. I should add, though, that my experience with tube preamps has not been particularly extensive, and for the most part has involved well regarded vintage units (e.g., Marantz 7, Marantz 1’s). Also, to provide context, most of the speakers I have owned over the years have had benign impedance characteristics, and medium to high sensitivities.
Regarding your ground rule of...
... equality of price/quality. i.e. not comparing a $10k power amps contribution to a system to that of a $1k preamp.... and your statement that...
I have the perception that preamps give you more bang for the buck - meaning that it takes less money to get a great tube preamp compared to a great tube amp. Agree/disagree?...I agree, at least in the case of medium to high powered tube amps. Tube watts tend to be expensive, for a given level of quality. So if highish power capability is needed in a given application, comparable quality between a tube power amp and a tube preamp might be hard to find at comparable prices. Which may tip the balance in favor of a tube preamp/solid state amp combination.
Regards,
-- Al