Well, I may have an age edge here worth commenting. My dad was one of the early pioneers of retail high end audio, and we had a JBL C31 corner horn in our living room (two 15" horn-loaded woofers, an "Acoustic Lens" midrange-treble horn for the remainder of the audio spectrum. To this day I've heard no speakers (and I've owned many) that come even close to the sound of that old mono speaker, driven by an (at that time) huge 24wpc Williamson tube power amp and preamp made by Newcomb.
To me, conceptually, it is fairly simple: moving air. Musicians move a lot of air; speakers other than horns and planars do not. Not only are they more efficient, but driven by tubes they have the advantage of low power/low distortion at any reasonable listening volume. The rest is a matter of design .... JBL's were incredibly well designed ... horns and crossovers. That is why they outshown the Jensens, the Utahs, and the ElectroVoices of their day. But even some of those sounded good ... I built a corner horn and installed a 15" Jensen Triax in it to use in college, driven by an Eico HF-20 tube amplifier, and was often unable to get dressed for dinner because of the party going on in our room. That speaker introduced me to Monk, to Ahmad Jamal, to Coleman Hawkins, etc. I could walk a few blcks to a club for live performances by these same musicians while in graduate school in Chicago. To this day, for me that is the acid test. When I close my eyes at the clubs (I usually do) and do the same at home, does the music transport me? I learned at an early age that horns are perfectly capable of doing that for hours on end.
To me, conceptually, it is fairly simple: moving air. Musicians move a lot of air; speakers other than horns and planars do not. Not only are they more efficient, but driven by tubes they have the advantage of low power/low distortion at any reasonable listening volume. The rest is a matter of design .... JBL's were incredibly well designed ... horns and crossovers. That is why they outshown the Jensens, the Utahs, and the ElectroVoices of their day. But even some of those sounded good ... I built a corner horn and installed a 15" Jensen Triax in it to use in college, driven by an Eico HF-20 tube amplifier, and was often unable to get dressed for dinner because of the party going on in our room. That speaker introduced me to Monk, to Ahmad Jamal, to Coleman Hawkins, etc. I could walk a few blcks to a club for live performances by these same musicians while in graduate school in Chicago. To this day, for me that is the acid test. When I close my eyes at the clubs (I usually do) and do the same at home, does the music transport me? I learned at an early age that horns are perfectly capable of doing that for hours on end.