LCD Flat screen tv's


Can I ask the forum what LCD flat screen tv's they have been buying? My budget is only in the $700.00 area for either a 26", 27", or 32" LCD flat sceen. I like the picture from Sharp, Phillips, and Sony. Not crazy about some of these unknown or low end brands such as Olevia, Insignia, Emerson, Polaroid, and even RCA. It's amazing to stand in front of a number of these LCD TV's all on the same channel and yet their picture qualities vary greatly. What should I be looking for in terms of specs, etc? Thanks.
pdn
Another option, if you're using cable or satelite as source, would be to buy a monitor vs. TV with internal tuner. I purchased a new "A" stock 32" Toshiba monitor on Ebay for my daughter for Xmas for $619. including freight. Why pay for an internal TV tuner if you'll never use it?
If your TV doesn't have an internal tuner, and your cable/satellite goes out, your up the creek. Then what? you may have to take your eyes of the idiot box and talk to someone instead of gazing into that infernal box. Or better yet, turn on your two channel stereo and listen to some music!

Just kidding.
Thanks everyone. These are some excellent suggestions and input. Just what I was looking for all except from Btstrg whose reply was entirely useless and uncecessary. This forum doesn't need members like this. If you have nothing constructive to add, get off the forum. He must have woken up on the wrong side of the bed that day.
Actually Northwoods, this is something to consider. So what you're saying is that I can use my cable TV box as my tuner and my A-V surround sound receiver for audio. Is that what you're doing?
You should change your attitude about the other brands. For your budget Olevia is a great buy. I personally own the 537 model which is used as both a computer monitor and television. Its ability to serve both masters is better than the sony's and toshibas.