LCD Flat screen tv's


Can I ask the forum what LCD flat screen tv's they have been buying? My budget is only in the $700.00 area for either a 26", 27", or 32" LCD flat sceen. I like the picture from Sharp, Phillips, and Sony. Not crazy about some of these unknown or low end brands such as Olevia, Insignia, Emerson, Polaroid, and even RCA. It's amazing to stand in front of a number of these LCD TV's all on the same channel and yet their picture qualities vary greatly. What should I be looking for in terms of specs, etc? Thanks.
pdn
Thanks everyone. These are some excellent suggestions and input. Just what I was looking for all except from Btstrg whose reply was entirely useless and uncecessary. This forum doesn't need members like this. If you have nothing constructive to add, get off the forum. He must have woken up on the wrong side of the bed that day.
Actually Northwoods, this is something to consider. So what you're saying is that I can use my cable TV box as my tuner and my A-V surround sound receiver for audio. Is that what you're doing?
You should change your attitude about the other brands. For your budget Olevia is a great buy. I personally own the 537 model which is used as both a computer monitor and television. Its ability to serve both masters is better than the sony's and toshibas.
Thanks. I didn't know about Olevia but that's what this forum is for. Attitude changed !! Actually I saw one in a store today and it seemed to be bright, sharp, and colorful.
You're right, this is a great forum to educate and be educated. Good luck in your search.