Higher end value cables

Looking at virtue cables right now. Have you listened to them ps?

I second gcp's suggestion.  Virtue Nirvana are BIG bang for the buck, and then some.  You'll also find Jason a completely stand-up guy who is truly dedicated to providing his customers with excellent cables,  at real world prices. His craftsmanship is also exemplary.
No affiliation except as a very happy customer.  Right now I'm burning in a pair of the Nirvana speaker cables and am loving it.  Once they have another 80 or so hours on 'em, in go a pair of his IC's from preamp to my mono tube amps. 

@easola01:

Yep. See my post above. Right out of the box they immediately sounded a lot better than my BJC Belden. Smoother, deeper and wider soundstage, and more detail at low listening volume. There's an immediate 'ease" to the music which surprised the heck out of me. That's not to say that it's at all "euphonic."  I'd say it's warmer than cold but not veiled.

I’ve also used Grover’s Empress, older MIT garden hose, Anti-cables, Western Electric 16awg cult wire (very hard to find now) Audio Art, a few different flavors from Supra, and some others, which I’ve forgotten. So far, even not fully broken in, Jason’s cables deliver big time. Maybe it’s just fortunate synergy with the rest of my gear, but dang, I’m happy. Another plus is that they are very pleasing to my eye as well as my ear. I’m very eager to hear what his IC’s sound like paired with the speaker cable.

Have another related question. I have done a fair bit of reading regarding cables of various types. From what I have gathered, there isn't as much a difference in digital cables as there is in analog. Advice to me has been that you can see a big difference in SQ by putting some upgrade money into analog rca coax ic's, not so much in digital coax ic's. At least, not as dramatic or as important as the analog.

Now, for my inquiry. Speaker cables. There are a lot of articles on the internet that tell us that speaker cable is speaker cable. That you won't hear a difference in the wire between boutique expensive speaker wire and home depot wire. I have also been told from people I trust that you won't hear a difference until you get up into some crazy money wire, like $2000 or more. I have read reviews on this virtue audio nirvana speaker wire, and it is positive. Has anyone had experience comparing the nirvana with other wire? PS...have you? I have simple tributaries 12awg on a spool. Was thinking about putting some banana plugs on this wire and being done with it, but if the nirvana cable will give me an audio improvement then maybe I will go that way.

@easola01:

All I can say is, that in my system, which has world class tube preamp and mono amps, Sonus Faber Cremona Auditor M and Magnepan .7 speakers, I can definitely hear differences between the speaker cables I’ve tried. Most recently, as I mentioned above, I have replaced the Blue Jeans 12AWG Belden with the Virtue Nirvanas and prefer the Virtues. You can likely get good results from 12AWG magnet wire but it’s s PITA to use, especially in a run much longer than say 5 or 6 feet. I’ve been there.  I've got no horse in this race.  I'm pretty sure Jason offers money-back trial period.  You've got nothing to lose except a few bux in postage.  As others have mentioned, there's also the Cable guys you could talk to.  Clear Day in Arizona makes some fine silver cables which are well-priced- the owner Paul is a great guy.

YMMV