Morrow IC's

IMHO, and only mho, Mike Morrow is a salesman first and foremost, a business manager second, and he is not one iota of an innovator. The thing that really angers me is his thrusting his 60 day satisfaction guarantee and his "you gotta break these in for 400 hours and start all over again if you disconnect them" BS in people's faces simultaneously. The average buyer is never going to get 400 hours on the cables within 60 days and he is banking (literally) on this. If you buy Morrow, don't listen to the burn-in BS and be sure to send the cables back within 50 days because he counts days and hours and seconds to the nth degree. I know this first-hand. Secondly, his cables are not even all that great. The sound is just "there" without any sense of organic coherence. I will be putting 5 of his cables up at fire-sale pricing quite soon. I'm going to warn my buyers-in my ad-just what I have stated above-that they might like them but that imho they are "meh". 

fsonicsmith, I haven't heard Morrow audio suggest that if you unplug them you must start all over.  I just scanned the several page document on break in that Morrow includes with their cables.  It does not state anywhere that if you unplug you must start over.  It only says if you move the cables during break in,  it may take 1 to 2 days for them to settle.  I actually experienced this, and it was not subtle, though it didn't take a day for them to settle.

Recently I canceled an order from Morrow.  It was painless and quick, and the customer service with them has always been good.  I can't really speak to your experience, your system interacts with cables and perhaps the Morrow design isn't the best for your situation.  In my system, they are better than some solid core silver cables I also have.  The Morrow design is actually quite popular, several companies use the same idea of silver plated copper individually insulated.  Kimber, Audioquest, Wireworld and a few others.  

Either they work for a system or not.  Hopefully you find what works best for you.

Show me someone who doesn't believe that some cables need to be broken in and I will show you someone who has never had a set of new Morrow cables.  IME they go from OK to barely listenable to quite good within the 300 to 400 hours.  Some might find this "interesting" but I just wanted to listen to music, not experiencing what mood my cables were in that day.

As to pricing:  I did hear of some guy in Kansas who actually paid full retail for a pair but that might be just one of those urban myths.  So far I can tell, they are on sale almost all the time!

His biggest effort at pure unabashed P.T. Barnum-huxterism is to think that advertising a $10,000 speaker cable will imbue his product with the image of being a true worthy competitor to the established big boys on the block. Go to this forum's sale page for speaker cable and he has not one, not two, not three, but four paid advertisements for the same $10,000 farce that surely no one-no one-has paid even $4,000 for and never would. Nobody seems to call him on it even though I have no doubt most of us think it. Pure unmitigated gall and posturing akin to advertising a Chrysler Cordoba using Ricardo Montalban to talk about rich Corinthian leather; in other words, pure horseshit and painting lipstick on a three legged sow. If I didn't have better things to do, I would challenge him to produce one sales receipt, name of the sucker redacted, to prove that he has sold even a single one of his $10,000 speaker cables for a penny more than 40% of his artificially inflated huxter-prices. If I sound self-loathing, trust me, I am. I fell for his crap for a short time in a desperate attempt to achieve cable-nirvana at common-man prices. I F'd up, I trusted him. My 1L Commercial Instruments professor, the much loved Prof Charles Whaley, taught us bright eyed naive students, "Gall is All". He was right. 

400 hours of burn in time is about equal to 16.5 days of continuous audio playback.  A small price to pay for a 60 day money back guarantee.  Obviously you have to be firmly committed (and I don't mean to a nut farm) to really trying out these cables before you buy them.  I am.