Thank you MJ, and you're welcome too. As is the case with many good ideas that come from small companies, lack of awareness limits the rate at which Zu finds its rightful place in the market. The company is small, and clearly has very limited funds for promotion. Talking to Sean and Adam, I get the impression that aside from supporting its workers, whatever money Zu makes gets quickly ploughed back into the business. It's hard to raise money for hifi manufacturing from a standing start so these guys bootstrapped the company and are exporters. I am sure there's very little left for marketing. Clearly 2005 has been a breakthrough year for Zu, with exposure in 6moons.com especially helping to energize interest in the company and products. They've been building interest in Asia faster than here on product quality and word-of-mouth, fueled by the high-purity school of SET-oriented Asian audio.
As you can see from some reactions here and elsewhere online, Zu's speakers and its FRD are disruptive to a lot of accepted practice and perception in hifi. The last hifi product I've seen elicit so many "it can't work" pronouncements from people who never got within a hundred miles of the actual device was David Gammon's Vestigal Tonearm at Transcriptors in the 1970s. It's partly because of that very low-mass, low-wear arm that I have vinyl discs today that are eminently playable 30 - 40 years after purchase. With a Denon moving coil, too. But of course, it couldn't work with anything other than a high-compliance Shure V15 or ADC XLM, everyone who never heard one said. That reminds me...I think I'll go get mine from my gear closet and put it back on my turntable. Then I'll have two "it can't work" items in my Druids system; one at each end!
I didn't know it at the time I bought my Definitions in March, but they were only beginning to be shipped into the market. The Druid has had more time to motivate the market. The depth and velocity of word-of-mouth awareness of Zu is beginning to amount to something. I've seen this before in hifi, companies beginning small and getting sales traction before they could promote or find mass distribution: Advent, about 1969. The original early '70s Mark Levinson. Nakamichi around 1972/3. Ariston, Linn & Rega around 1974-78. Dahlquist, Koetsu, Nagra, Infinity. Apogee in the '80s. The SET revival making its way from Japan to Europe and the US without mainstream press support and before the WWW. More recently 47 Labs, Red Wine Audio, Omega, Cain & Cain and Zu.
All of these companies and movements made a lasting conceptual contribution to the industry and forced people to question accepting some of their thinking about what makes good hifi. But Zu speakers in particular seem to polarize people before they hear them. It looks like a 2-way but it's not quite. It uses a full range driver but it's not a "referenceable" Lowther, Fostex or something else already in the club. It's a 101db/w/m speaker that can handle several hundred watts of amplification. It's supposed to beam, honk, shout, be less efficient than rated, and have no bass whatsoever, but sadly for skeptics it fails to honor any of those obligations.
Phil
As you can see from some reactions here and elsewhere online, Zu's speakers and its FRD are disruptive to a lot of accepted practice and perception in hifi. The last hifi product I've seen elicit so many "it can't work" pronouncements from people who never got within a hundred miles of the actual device was David Gammon's Vestigal Tonearm at Transcriptors in the 1970s. It's partly because of that very low-mass, low-wear arm that I have vinyl discs today that are eminently playable 30 - 40 years after purchase. With a Denon moving coil, too. But of course, it couldn't work with anything other than a high-compliance Shure V15 or ADC XLM, everyone who never heard one said. That reminds me...I think I'll go get mine from my gear closet and put it back on my turntable. Then I'll have two "it can't work" items in my Druids system; one at each end!
I didn't know it at the time I bought my Definitions in March, but they were only beginning to be shipped into the market. The Druid has had more time to motivate the market. The depth and velocity of word-of-mouth awareness of Zu is beginning to amount to something. I've seen this before in hifi, companies beginning small and getting sales traction before they could promote or find mass distribution: Advent, about 1969. The original early '70s Mark Levinson. Nakamichi around 1972/3. Ariston, Linn & Rega around 1974-78. Dahlquist, Koetsu, Nagra, Infinity. Apogee in the '80s. The SET revival making its way from Japan to Europe and the US without mainstream press support and before the WWW. More recently 47 Labs, Red Wine Audio, Omega, Cain & Cain and Zu.
All of these companies and movements made a lasting conceptual contribution to the industry and forced people to question accepting some of their thinking about what makes good hifi. But Zu speakers in particular seem to polarize people before they hear them. It looks like a 2-way but it's not quite. It uses a full range driver but it's not a "referenceable" Lowther, Fostex or something else already in the club. It's a 101db/w/m speaker that can handle several hundred watts of amplification. It's supposed to beam, honk, shout, be less efficient than rated, and have no bass whatsoever, but sadly for skeptics it fails to honor any of those obligations.
Phil