Here is an active link to the final ruling. The BBB comparison is not quite fair as the ASA is a statutory body (ie a government agency), more like the FDA ruling on a drug claim
https://www.asa.org.uk/rulings/russ-andrews-accessories-ltd-a13-228690.html
https://www.asa.org.uk/rulings/russ-andrews-accessories-ltd-a13-228690.html