@georgehifi not sure how anyone can judge by the picture (and it’s a bit off topic), but the picture of WLM you have posted is unfinished unit.
1) This is the actual picture of my WLM Phonata made when i opened it to upgraded load resistors to Vishay Naked Foil 100k Ohm for MM input (i prefer 100k over 47k for nearly all MM cartridges):
https://pbs.twimg.com/media/DaEOa5DXUAA892A.jpgTechnical Data:
MC-Input Impedance Range: < 100 Ohm to 50kOhm
MM-Input Capacity: 100pF
THD (Total Harmonic Distortion) @ 1kHz: 0.01%
SNR (Signal to Noise Ratio) MC: >72dB
SNR (Signal to Noise Ratio) MM: >85dB
Max. Input Voltage for MC-cartridges (theoretical value): 1200mV @ <1% THD
High Performance, Professional Type Step-Up Transformers
The PHONATA offers utterly precise RIAA equalization:
• RIAA equalization is implemented across two amplification stages (within current amplification), providing a frequency expansion from 10Hz to 50kHz (Subsonic cut below 10Hz). Selected components (1% tolerance) are used.
• RIAA equalization can be selected from two positions with a switch at the back of the unit (position “high” for records produced before 1965 or to improve the performance of somewhat “darker” sounding cartridges at higher frequencies. This position provides +3dB equalization as from 5kHz and +6dB as from 10kHz.) • Position “low” for all other records.
The unique feature of PHONATA is automatic adjustment of Load-Impedance for MC cartridges, but i use this phono stage mainly for MM cartridges nowadays, sadly a few units were made before the company closed the business, WLM speakers were quite nice, their tube apms were made by Trafomatic Audio (and i have one of them - WLM Minueta).
2) Phonata has much better bass response than Joe’s JLTi phono stage, the difference is huge (but the price difference is also very big). I like JLTi phono stage too, RCA plug load resistors on the back is such a great feature! If you want to look at the JLTi you will see it’s even simplier and smaller.
This is the actual picture of my JLTi (inside).
For LOMC cartridges i use ZYX CPP-1 Pre-Preamp favorited by Arthur Salvatore (his name has mentioned in this thread many times).
And Luxman AD8000 with 8030 silver SUT for LOMC with extremely low impedance.
None of the mentioned phono stages can handle LOMC as good as the LUX silver SUT or ZYX CPP-1 headamp. So for MC i use those phono stages as MM mainly to connect my SUT or Headamp.
P.S. I hope i will find the right phono stage or sut to handle my 0,05mV Ortofon MC2000 cartridge, maybe now when i have so much power with First Watt B1 + First Watt F2J i have to try it again with my existing phono stages. We will see.