Oppo Ceasing production

People - Oppo announced it will cease producing new products. It did not state it will be going out of business. This means Oppo will remain in business in a more profitable capacity. Purely a business decision.

There has to be more here than meets the eye. How can a company that has been in business for some time suddenly not have the resources to continue to manufacture products that presumably they are making money on. This seems especially hard to believe when the bulk of your business is direct to customer which means you get paid immediately when you sell a product. Who took the money?

I think we're all forgetting about how limited the market is for a $1300 DVD player.
Or even a $500 one.  It seems ok to us because we're over the sticker shock of many high-end products, but tell someone you spent 10 grand on a turntable and look at their face. 

+1 Chayro!

Absolutely right as we tend to forget your average "millennial" is wowed by that huge fancy tv in bestbuy but is likely now only going to stream netflix or hulu say.
They MAY just be persuaded to buy a 4k bluray player at the same time, as long as it is minimal invasion price, say $200 or less.
Tell them they need pay more for the player than the tv and they will likely leave the shop in a hurry!

I can’t help but wonder if this is the result of the impending tariff war between the US and China / Parent company and subsidiary. Likely not the only reason but maybe the final nail in the coffin. I will miss them but hope that this void gets filled in soon with some other products that meet or exceed their fantastic run.