the industry average in audio for the actual 'cost of goods' is 20% of the whsle cost, which is 40 to 60% of the msl price. in the automobile industry, even in the exotic end of the industry, the margins are much lower. mercedes would have to sell several 60k vehicles to make the same dollar amount as 60k speakers. Given any sinle figured limited production run, an educated guess would be that the actual 'cost of goods' on 60k loudspeakers would be close to 10%. to make more would also dilute the worth of each pair in the eye of the consumer unless selling more were a certainty. limiting the supply of anything to less than the demand is a very affective marketing tool in an already high margin business. if this sounds like the high end liquor,firearms , or even the model train business trade, it's because they are very similar.
WILL THE NEW 60,000 AVALON ISIS BE THE BEST YET?
Hi,I have had the new Avalon Isis for about a week now and put about 125 hours on them and I believe this is Avalon finest moment to date.The speaker is big but not a huge footprint 60x14x17 and it is actually more transparent and detailed than the diamond and it has the slam and bass that has never been heard thru a avalon speaker,and to top it off it is 90 db efficient.Mine is still breaking in but I believe you will hear a lot about this speaker before to long.
- ...
- 52 posts total
- 52 posts total