Why are LCDs more popular than plasma?


I have a rough time seeing differences in picture quality between brands and models, but the difference between plasma and LCD are overt even to me. When I go to bestbuy, fry's, etc. and gaze at their displays of flatpannels, plasma televisions just look beautiful, despite the reflections, while LCDs just remind me of working on my laptop. Is there more merit to the quality of LCD than I observe or is there some other reason LCDs outnumber plasmas?
ohlala
I have a Sony business plasma monitor that runs at 1080i. I think that it still way better than any 1080p LCD out there! Plasma is much easier on the eyes than LCD, especially if you stare at a computer monitor all day! I'm sure that it is much cheaper to make LCD's, so they push to sell those instead of plasma's.
I'd say there are a couple of things that would attract consumers: LCD displays are generally brighter than plasmas, so they'll look more immediately impressive. Secondly, they don't fade over time and don't suffer burn-in. Not all consumer choices are based on quality of performance regardless of other factors. The brighter display will trump subtlety of shades, tones, and gradations to the average buyer. Throw in the longer life and immunity to burn-in and it's an easy sale.
Plasma units are vastly superior but many have issue's with the glare, worry about burn-in and many only spec to 720P so folks go for the higher 1080I and 1080P specs LCD offers. Even at the higher specs they just dont look "right" to me, the flicker and shutter in fast transitions, black levels in all but the most expensive units are laughable and they do have that laptop moniotr look, all this and they are more expensive!...go figure.
I have both and plasma is better. While it is true that LCD can give out more light (convincing in direct sunlight).....they fail in low light situations and start to look like a projected screen - they just can't cut it in low light conditions - I was fooled by 10,000 to 1 contrast claim for LCD and believed the lies - when I got home and made a direct comparisoin the Pansonic Viera wins hands down over sharp Aquos..... the claims like most audiophile marketing stuff is BS....shame on the misrepresentative claims by Sharp!!!!
I'm Not sure in the US but in Australia its mainly due to a very strong LCD advertising push. When lined up next to each other i can not see why anyone would choose LCD but as Johnny highlights its not always a quality of picture choice. Its interesting to see some of the push back by a couple of companies here in australia Panasonic is running a very big "this is the advantages of Plasma Campaign" Pioneer with its new Panels are also pushing the advertising button more so the in the past. For me its the transition & the brighness LCD that just doesn't do it.